Hot Girl Universe
Walmart partnered with Megan Thee Stallion to launch Hot Girl Universe, a brand built around confidence, creativity, and community. The 30+ piece collection includes women’s, men’s, and pet swim apparel, with prices ranging from $9.97 to $32.
The campaign invites Hotties to join Megan in Hot Girl Universe, a space where outside noise fades and joy takes center stage. It’s all about dreaming bigger, creating your own orbit, and embracing hot girl energy through self-expression.
Walmart GCD: Jillian Haney
Walmart CD: Georgina Rex
Walmart Creative: Devine Blacksher, Martin Diegor, Isaiah Teofilo, Pooja Kolluri
Director: Alfred Marroquín
Photographer: Kanya Iwana
The campaign invites Hotties to join Megan in Hot Girl Universe, a space where outside noise fades and joy takes center stage. It’s all about dreaming bigger, creating your own orbit, and embracing hot girl energy through self-expression.
Walmart GCD: Jillian Haney
Walmart CD: Georgina Rex
Walmart Creative: Devine Blacksher, Martin Diegor, Isaiah Teofilo, Pooja Kolluri
Director: Alfred Marroquín
Photographer: Kanya Iwana
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