I’m a designer, strategist, and leader based in New York City. A 13-year veteran of the advertising industry, I am currently enjoying a fast-paced and rewarding role as Creative Director at YARD NYC, a fully integrated, strategically driven creative agency. We combine brains, beauty and bravery to transform businesses and turn brands into cultural beacons.
Outside of work, I love learning more about interior design while renovating and decorating an upstate home, gardening, testing recipes from the NYT Cooking app, traveling and taking photos, and listening to hip hop and podcasts.


Education

Section4 [2021]
Certified Platform Strategist  
Cultivating strategies for designing, launching, monetizing, and competing in a platform market.

Section4 [2021]
Certified Innovation Strategist
Unlocking the customer-centered insights and innovation frameworks needed to create unforgettable experiences that prevail over commoditized products.
 
Section4 [2020]
Certified Brand Strategist
Defining brand values and goals in order to tackle the pressing challenges facing leaders and strategists today.

Pennsylvania State University [2005-2009]
Bachelor of Design, Graphic Design


Full Time Experience

YARD NYC [2021-Present]

Creative Director
Creative captain combining innovative thinking, impeccable organizational skills, and holistic design chops in one—guiding teams to turn big-picture thinking into beautiful, compelling, and coherent multi-platform campaigns.


Cole Haan [2017-2021]

Creative Director
Brand Design creative lead managing, mentoring, and coaching various teams including copy/storytelling, art direction, shoot production, graphic design, digital design, and UX. Led cross-functional brainstorms, generated high-level concepts, and presented to executives. Partnered with Marketing, Product Design, Data & Analytics, and external agencies and teams.

Gap [2014-2016]
Art Director
Photo art direction lead managing a small team to create brand-level campaigns and seasonal marketing inclusive of both photo and video assets for Gap, GapFit, GapBody, GapKids, and BabyGap. Owned concept, crew, on-set direction, retouching, and brand guideline processes.

J.Crew [2011-2014]
Art Director
Art directed still life imagery for footwear, accessories, and clothing for printed and digital channels; designed the iconic monthly catalog.

Laird+Partners [2008; 2010-2011]
Graphic Designer
Comprehensive campaign development from pre- to post-production within a fast-paced advertising agency environment.

YARD NYC [2009-2010]
Graphic Designer
Comprehensive campaign development from pre- to post-production within a fast-paced advertising agency environment. 
© 2022 Jillian Haney