Bergdorf Goodman
I art directed on-figure and still life photo shoots and designed Bergdorf Goodman’s magazines, mailers, paid media, digital, and social.
![](https://freight.cargo.site/t/original/i/f9523cef29432f83dda80524c839d760e24c4abb4fcbeacbe831acbdd46fd30e/JH_SHOOTS_MAG3.jpg)
Photographer: Ilan Rubin
![](https://freight.cargo.site/t/original/i/0dc8c6c4fcb3348d4931b3db6c69b6e63cccf3a11f89d0a8ee4f4270e23693e7/JH_SHOOTS_MAG2.jpg)
![](https://freight.cargo.site/t/original/i/48c412d42e48bbeb5099575e70bbc5e1d4464ce0cb31bb0f63c9c39759f51cd3/JH_SHOOTS_MAG4.jpg)
︎︎︎
Art Direction
Digital Design
![](https://freight.cargo.site/t/original/i/2e2c36e3200b4555695c5161a3af9902ea2e5b4731f6f5aedc9c1594a19607da/4x5_Hero_.jpg)
![](https://freight.cargo.site/t/original/i/a284905bb966ca5425b73b6b88650a2e94f4c963da0089c7b57741d425a9861d/4x5_Hero_Grid_.jpg)
![](https://freight.cargo.site/t/original/i/1f398c63227fd898aa45b43b280689177ab8c0eb1734184ee9246842cc138688/4x5_Hero_Grid_5.jpg)
![](https://freight.cargo.site/t/original/i/74584d164a0db12458affb1897387b966448a69cd7be137467829def2f60d717/4x5_Hero_Grid_2.jpg)
![](https://freight.cargo.site/t/original/i/2c3e67c6e98e992d2d7f29864fd076eefa673a89bca32aca970a35b6ffa9d678/4x5_Hero_Grid_6.jpg)
![](https://freight.cargo.site/t/original/i/73139654973b3d2c741f80e93475b7ef37fe021904ecc47e309fd7f5d3f570b2/4x5_Hero_Grid_3.jpg)
![](https://freight.cargo.site/t/original/i/d7fef8bf6947c6f7a695d2b57b7d72e0bcd4000ff9fd903e4ae6674ea3899747/4x5_Hero_Grid_7.jpg)
![](https://freight.cargo.site/t/original/i/f975fdaaa570e4bcc0cecca4ad734d74f0a8472dee52dd662a369730dd3b50b5/4x5_Hero_Grid_4.jpg)
![](https://freight.cargo.site/t/original/i/3a66f489273e724fe3450d95f28f8f51feebbf08a8591952f923e4e617e3f316/4x5_Hero_Grid_8.jpg)
︎︎︎
Digital Lookbook
![](https://freight.cargo.site/t/original/i/19a1f31d0757fbaf07e236b82bc65b05f09de0dd89023f5566cf9873680984b3/BG_DIGI_LKBK_JH_V2_.jpg)
![](https://freight.cargo.site/t/original/i/c74b8f6449258d5fa72d6e634a13de37ea75d77331aa25e5c9a58a446c3e68d4/BG_DIGI_LKBK_JH_V2_2.jpg)
![](https://freight.cargo.site/t/original/i/4ab75021c3540e0c241bc8ccdd0b34249c1079e2203e20736b834e0e4c4f2a4d/BG_DIGI_LKBK_JH_V2_3.jpg)
![](https://freight.cargo.site/t/original/i/eaa23dfe6b76394d00218df918bf8e6024fe8d885e063ab43ac25d6625d4e968/BG_DIGI_LKBK_JH_V2_4.jpg)
![](https://freight.cargo.site/t/original/i/5782207e471a4adc574f9d091a75549a81d33572ceb9e972c3ff531d2a75d808/BG_DIGI_LKBK_JH_V2_5.jpg)
![](https://freight.cargo.site/t/original/i/b891179ea0f54429bbd99c0bcbf7a63b203eacd31cabb573681286b1288f1e33/BG_DIGI_LKBK_JH_V2_6.jpg)
![](https://freight.cargo.site/t/original/i/76583965c7d034d07ec7c9d5aa07c80c18b90de432163963c48701eab6990503/BG_DIGI_LKBK_JH_V2_7.jpg)
︎︎︎
Paid Media
This accessories story was shot on a plexi shelf to cleverly divide information for clean display ad design.
![](https://freight.cargo.site/t/original/i/f21651e841b55f11ad37f456b220e7049943f094f0632c447f9af6ace8ef3d9e/BG_JH_PM_GRID.gif)