Athleta
For the AthletaGirl x Simone Biles collab launch, we wanted to help all girls feel confident in who they are.
Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Pooja Kolluri
Style Director: Teng Phour
Athleta Head of Creative: Theresa Canning Zast
Athleta Head of Marketing: Janis Greenspan
Director: child.
Photographer: Jacq Harriet
Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Pooja Kolluri
Style Director: Teng Phour
Athleta Head of Creative: Theresa Canning Zast
Athleta Head of Marketing: Janis Greenspan
Director: child.
Photographer: Jacq Harriet
![](https://freight.cargo.site/t/original/i/d0043e091afab51d428f5978c75d13534a1b7ee5721181f1c8024c18c43b72fd/1.jpg)
Simone’s Passion
Helping all girls feel confident in who they are.
Helping all girls feel confident in who they are.
Insight
Between 8 and 14, girls face a sharp dip in their confidence, getting into cycles of rumination and negative self talk.
Between 8 and 14, girls face a sharp dip in their confidence, getting into cycles of rumination and negative self talk.
Idea
Drawing inspiration from the mantras on the AthletaGirl x Simone Biles collection, we’ll take on rumination and encourage girls to tap into the power of positive self-talk, and help unleash their confidence.
Drawing inspiration from the mantras on the AthletaGirl x Simone Biles collection, we’ll take on rumination and encourage girls to tap into the power of positive self-talk, and help unleash their confidence.
![](https://freight.cargo.site/t/original/i/4346cdbdd3603d024c44c30f8ab9a3e1ff3379230cab783cabf3999a77d41f5b/2-.jpg)
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![](https://freight.cargo.site/t/original/i/4108e3933f991d254a10b27887b9f3a8e123ac6dc5667a4a5139340cd8caa883/2-3.jpg)
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Campaign Video
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Social
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Website
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