Athleta

For the AthletaGirl x Simone Biles collab launch, we wanted to help all girls feel confident in who they are.

Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Pooja Kolluri
Style Director: Teng Phour

Athleta Head of Creative: Theresa Canning Zast
Athleta Head of Marketing: Janis Greenspan


Director: child.
Photographer: Jacq Harriet
Simone’s Passion

Helping all girls feel confident in who they are.
Insight

Between 8 and 14, girls face a sharp dip in their confidence, getting into cycles of rumination and negative self talk.
Idea

Drawing inspiration from the mantras on the AthletaGirl x Simone Biles collection, we’ll take on rumination and encourage girls to tap into the power of positive self-talk, and help unleash their confidence.

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Campaign Video


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Social


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Website
© 2022 Jillian Haney