Walmart Style
Walmart is known for value and essentials, but not for style. When it comes to fashion, beauty, home, and tech, shoppers default to specialty and premium retailers. Our challenge was to shift perception—proving that Walmart is not only relevant, but surprisingly on-trend, especially during fall when style inspiration peaks.
Walmart GCD, Head of Style: Jillian Haney
Creative Leads: Georgina Rex, Jill Lin, Meaghan Murray, Michelle Clark
Director: Matthew Frost
Photographer: Jens Ingvarsson
Stylist: Max Ortega
Walmart GCD, Head of Style: Jillian Haney
Creative Leads: Georgina Rex, Jill Lin, Meaghan Murray, Michelle Clark
Director: Matthew Frost
Photographer: Jens Ingvarsson
Stylist: Max Ortega
Strategy
To drive reappraisal, we showed up where style decisions happen—across streaming, digital, social, audio, and out-of-home. The plan focused on endemic style placements, built to connect with two key groups: casual shoppers visiting less than monthly, and bi-weekly shoppers who seldom think of Walmart for general merchandise.
To drive reappraisal, we showed up where style decisions happen—across streaming, digital, social, audio, and out-of-home. The plan focused on endemic style placements, built to connect with two key groups: casual shoppers visiting less than monthly, and bi-weekly shoppers who seldom think of Walmart for general merchandise.
Idea
We brought to life the joy of discovery through a first-person lens—unveiling Walmart as the surprising source for fall’s most on-trend finds. Each story landed with a unifying “Who knew?” moment, delivered with levity and humor to keep the work fresh, fun, and human.
We brought to life the joy of discovery through a first-person lens—unveiling Walmart as the surprising source for fall’s most on-trend finds. Each story landed with a unifying “Who knew?” moment, delivered with levity and humor to keep the work fresh, fun, and human.
Execution
A full-funnel campaign unified by Vibrant Everyday art direction—elevated, cohesive, and authentic. Fashion, beauty, home, and tech are shown through one consistent lens that shifts Walmart from everyday basics to an unexpected style destination.
A full-funnel campaign unified by Vibrant Everyday art direction—elevated, cohesive, and authentic. Fashion, beauty, home, and tech are shown through one consistent lens that shifts Walmart from everyday basics to an unexpected style destination.
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Films
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Paid Social
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Digital OOH
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Paid Digital
