https://jillianhaney.com Jillian Haney—Creative Direction Fri, 16 Jan 2026 15:35:58 +0000 https://jillianhaney.com en https://jillianhaney.com/Landing-Page Sat, 24 Jul 2021 03:12:40 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Landing-Page <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/473d674124fafd742afdb76904e0b99bd0116d9fe8d6368a3ac1c8023998ecfb/FY27_Q3_DISCO_HEADER.jpg" data-mid="238716039" border="0" src="https://freight.cargo.site/w/1000/i/473d674124fafd742afdb76904e0b99bd0116d9fe8d6368a3ac1c8023998ecfb/FY27_Q3_DISCO_HEADER.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/c6e5131abf2be6466ce03d3708f3a4adf47cc33621a68c01c60aee0663ce5d18/FY27_Q3_DISCO_HEADER2.jpg" data-mid="238716040" border="0" src="https://freight.cargo.site/w/1000/i/c6e5131abf2be6466ce03d3708f3a4adf47cc33621a68c01c60aee0663ce5d18/FY27_Q3_DISCO_HEADER2.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/71ae03256a204e53f1e8a7753373ca67cc9e6d8707b5489ce59a26cf496fe9f4/FY27_Q3_DISCO_HEADER3.jpg" data-mid="238716041" border="0" src="https://freight.cargo.site/w/1000/i/71ae03256a204e53f1e8a7753373ca67cc9e6d8707b5489ce59a26cf496fe9f4/FY27_Q3_DISCO_HEADER3.jpg" /> https://jillianhaney.com/Information Thu, 22 Jul 2021 15:14:30 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Information Jillian Haney is an innovative Creative Director and leader based in New York City. A 15+ year veteran of the creative industry and master of fast-paced multitasking, she combines strategic thinking, impeccable organizational skills, and serious design chops in one, guiding teams to turn big-picture thinking into beautiful, compelling, and coherent multi-platform campaigns. Outside of work, I’m renovating an upstate home, gardening, testing recipes from the NYT Cooking app, taking photos, and listening to hip hop and podcasts. <img width="1885" height="1884" width_o="1885" height_o="1884" data-src="https://freight.cargo.site/t/original/i/3bdbd7b46bb24c7d2cecdce5ef824cbf1f5e44ab28589b2561864a93435ec9e1/Jillian-Haney-205_1x1.jpg" data-mid="238812893" border="0" src="https://freight.cargo.site/w/1000/i/3bdbd7b46bb24c7d2cecdce5ef824cbf1f5e44ab28589b2561864a93435ec9e1/Jillian-Haney-205_1x1.jpg" /> Education Section [2021]Certified Platform Strategist &nbsp; Cultivating strategies for designing, launching, monetizing, and competing in a platform market. Section [2021] Certified Innovation Strategist Unlocking the customer-centered insights and innovation frameworks needed to create unforgettable experiences that prevail over commoditized products. &nbsp;Section [2020] Certified Brand Strategist Defining brand values and goals in order to tackle the pressing challenges facing leaders and strategists today. Pennsylvania State University&nbsp;[2005-2009] Bachelor of Design, Graphic Design Full Time Experience Walmart [2023-PRESENT] Group Creative Director, Head of StyleSteward of brand and seasonal campaigns for all things fashion, beauty, and home for our in-house creative studio.Leader of a robust and talented team of 50+ creative directors, art directors, designers, and writers. We develop breakthrough and distinctive campaigns and creative conversations that drive business objectives and cement our Fortune #1 brand’s place in culture.Partner to both external agencies and internal teams including marketing, merchandising, editorial, fashion office, and product design, including our elevated fashion brands under the leadership of Brandon Maxwell. YARD NYC [2021-2022] Creative Director Creative captain within a fully integrated, strategically driven agency.&nbsp; Combined brains, beauty, and bravery to transform businesses and turn brands into cultural beacons.&nbsp;Managed art directors and designers, collaborated with strategy, production, and client services teams, and led client presentations and productions.&nbsp;Accounts: J.Crew, Rothy’s, Athleta, Modern Age Cole Haan&nbsp;[2017-2021] Creative DirectorBrand Design creative lead managing, mentoring, and coaching various teams including copy/storytelling, art direction, shoot production, graphic design, digital design, and UX.&nbsp;Led cross-functional brainstorms, generated high-level concepts, and presented to executives.&nbsp;Partnered with Marketing, Product Design, Data &amp; Analytics, and external agencies and teams. Gap&nbsp;[2014-2016] Art DirectorPhoto and video art direction lead managing a small team to create brand campaigns and seasonal marketing for Gap, GapFit, GapBody, GapKids, and BabyGap.&nbsp;Owned concept, crew, on-set direction, retouching, and brand guideline processes. J.Crew&nbsp;[2011-2014] Art DirectorArt directed still life imagery for footwear, accessories, and clothing for printed and digital channels. Designed the iconic monthly catalog. Laird+Partners&nbsp;[2008; 2010-2011] Graphic DesignerComprehensive campaign development from pre- to post-production within a fast-paced advertising agency environment.Accounts: Rag &amp; Bone, CFDA, Tory Burch, CK One&nbsp; YARD NYC [2009-2010] Graphic DesignerComprehensive campaign development from pre- to post-production within a fast-paced advertising agency environment.&nbsp;Accounts: Equinox, Laura Mercier Select Freelance Clients [2016-2023] Ann Taylor, Bergdorf Goodman, Chandelier Creative, DKNY, Gap, GQ, HUGO by Hugo Boss, Kohl’s, L’Oreal, McCann Worldwide, Nespresso, Pandora, Team Laird, Une Femme Wines, Urban Decay, YMCA https://jillianhaney.com/Walmart-Style Fri, 08 Sep 2023 16:55:31 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Walmart-Style Walmart Style Walmart is known for value and essentials, but not for style. When it comes to fashion, beauty, home, and tech, shoppers default to specialty and premium retailers. Our challenge was to shift perception—proving that Walmart is not only relevant, but surprisingly on-trend, especially during fall when style inspiration peaks. Walmart GCD, Head of Style: Jillian Haney Creative Leads: Georgina Rex, Jill Lin, Meaghan Murray, Michelle Clark Director: Matthew Frost Photographer: Jens Ingvarsson Stylist: Max Ortega <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/0814125ad09c73758b54d3b575db4343201092d68b9126a3076da6bd60b1e9bb/FY27_Q3_DISCO_HEADER.jpg" data-mid="238716023" border="0" src="https://freight.cargo.site/w/1000/i/0814125ad09c73758b54d3b575db4343201092d68b9126a3076da6bd60b1e9bb/FY27_Q3_DISCO_HEADER.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/696755cc047c2718c89eb7b5d862272451f5ba43b365ebd3770a99b65314f410/FY27_Q3_DISCO_HEADER2.jpg" data-mid="238716026" border="0" src="https://freight.cargo.site/w/1000/i/696755cc047c2718c89eb7b5d862272451f5ba43b365ebd3770a99b65314f410/FY27_Q3_DISCO_HEADER2.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/6cb4dfb8c626ed64d4248a88d04f16e44cff5716e81d5eefd16dafc7c1872417/FY27_Q3_DISCO_HEADER3.jpg" data-mid="238716027" border="0" src="https://freight.cargo.site/w/1000/i/6cb4dfb8c626ed64d4248a88d04f16e44cff5716e81d5eefd16dafc7c1872417/FY27_Q3_DISCO_HEADER3.jpg" /> StrategyTo drive reappraisal, we showed up where style decisions happen—across streaming, digital, social, audio, and out-of-home. The plan focused on endemic style placements, built to connect with two key groups: casual shoppers visiting less than monthly, and bi-weekly shoppers who seldom think of Walmart for general merchandise. Idea We brought to life the joy of discovery through a first-person lens—unveiling Walmart as the surprising source for fall’s most on-trend finds. Each story landed with a unifying “Who knew?” moment, delivered with levity and humor to keep the work fresh, fun, and human. Execution A full-funnel campaign unified by Vibrant Everyday art direction—elevated, cohesive, and authentic. Fashion, beauty, home, and tech are shown through one consistent lens that shifts Walmart from everyday basics to an unexpected style destination. ︎︎︎ Films ︎︎︎ Paid Social <img width="2700" height="4800" width_o="2700" height_o="4800" data-src="https://freight.cargo.site/t/original/i/5c0c8d46ddae63985c3e3c1f60c4850fd022a72c1e1249af84333d2df0bedc1e/IG_MOCK.jpg" data-mid="238716063" border="0" src="https://freight.cargo.site/w/1000/i/5c0c8d46ddae63985c3e3c1f60c4850fd022a72c1e1249af84333d2df0bedc1e/IG_MOCK.jpg" /> ︎︎︎ Digital OOH <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c26b8dc6228a813ab2a39fd753f3bc1dd26ba5c048eaf0d2f7489ebdcfb8a006/BusShelter_9_16_02_FashionPrint.gif" data-mid="239106527" border="0" src="https://freight.cargo.site/w/1000/i/c26b8dc6228a813ab2a39fd753f3bc1dd26ba5c048eaf0d2f7489ebdcfb8a006/BusShelter_9_16_02_FashionPrint.gif" /> <img width="2000" height="1332" width_o="2000" height_o="1332" 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data-src="https://freight.cargo.site/t/original/i/221aced53392bb8ca49174fcb3ce4aa89442948a02414c69bf811752dd00fabc/Home_160x600.png" data-mid="239130462" border="0" src="https://freight.cargo.site/w/480/i/221aced53392bb8ca49174fcb3ce4aa89442948a02414c69bf811752dd00fabc/Home_160x600.png" /> https://jillianhaney.com/Scoop Sun, 18 May 2025 17:54:57 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Scoop Scoop Scoop is Walmart’s premier fashion label, curating elevated, on-trend styles inspired by the runway and the latest looks lighting up social media. Each season, we deliver head-turning pieces at unbeatable prices, so everyone can join the fun of fashion and feel confident for every occasion. Scoop Creative Director: Brandon Maxwell Walmart GCD, Head of Style: Jillian Haney Walmart CD, Private Brands: Gala Slater Fall 2025 <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/caa77d01c77bd8bc573002d41cf623b57b629474a0f96131157a09e72528643f/Site.jpg" data-mid="239209967" border="0" src="https://freight.cargo.site/w/1000/i/caa77d01c77bd8bc573002d41cf623b57b629474a0f96131157a09e72528643f/Site.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/c4c8e0e65e04f474153c39db6d81ee0c4a05cdbf9d2e48373c66c6b5ae7303e4/Site7.jpg" data-mid="239209973" border="0" src="https://freight.cargo.site/w/1000/i/c4c8e0e65e04f474153c39db6d81ee0c4a05cdbf9d2e48373c66c6b5ae7303e4/Site7.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" 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data-mid="233365556" border="0" src="https://freight.cargo.site/w/1000/i/250773ebfca986cc4fbaf44e8dcbf09f162c6e33df9d76c2fa6a052b0956a2a4/grid12.jpg" /> <img width="1290" height="2796" width_o="1290" height_o="2796" data-src="https://freight.cargo.site/t/original/i/bfd24ab6c9a05d22e1fd93caeea42917a6472c9c0e5841c9ed746a25cc4c841c/IMG_2564-2.PNG" data-mid="233465726" border="0" src="https://freight.cargo.site/w/1000/i/bfd24ab6c9a05d22e1fd93caeea42917a6472c9c0e5841c9ed746a25cc4c841c/IMG_2564-2.PNG" /> <img width="1290" height="2796" width_o="1290" height_o="2796" data-src="https://freight.cargo.site/t/original/i/69b7e629747d8090fdb9a51e61dd9eee18e001be3101081c712b8e8f57c7d4e7/IMG_2569.PNG" data-mid="233465936" border="0" src="https://freight.cargo.site/w/1000/i/69b7e629747d8090fdb9a51e61dd9eee18e001be3101081c712b8e8f57c7d4e7/IMG_2569.PNG" /> https://jillianhaney.com/Free-Assembly Fri, 16 Jan 2026 15:35:58 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Free-Assembly Free Assembly Free Assembly is Walmart’s largest private fashion brand, redefining everyday style through a modern take on classic American design. Grounded in timeless essentials and refreshed each season with thoughtful, on-trend updates, the collection offers versatile wardrobe staples made to last. To build awareness and connect with today’s culture, Free Assembly comes to life through campaigns featuring culturally relevant faces who reflect how America dresses today. With an accessible price point and availability in more than 4,000 stores nationwide, just minutes from where most Americans live, Free Assembly makes elevated, well-crafted style easy to wear, find, and love.Scoop Creative Director: Brandon MaxwellWalmart GCD, Head of Style: Jillian HaneyWalmart CD, Private Brands: Gala Slater Spring 2026 <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/0308d01088aee8c1429ec069363e268966cbfbb90ec50f824fb08bb6873f700f/FA_IG6.jpg" data-mid="243376333" border="0" src="https://freight.cargo.site/w/1000/i/0308d01088aee8c1429ec069363e268966cbfbb90ec50f824fb08bb6873f700f/FA_IG6.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/62f600b406f11c40111d58733ffdba6f6dee0078d3161cd86f29cd0111f00b5b/FA_IG8.jpg" data-mid="243376331" border="0" src="https://freight.cargo.site/w/1000/i/62f600b406f11c40111d58733ffdba6f6dee0078d3161cd86f29cd0111f00b5b/FA_IG8.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/6ff0133f7f0d9df1c8fc85fc58ad44472816b2b511e07e1ed0d49cb4e556ae74/FA_IG3.jpg" data-mid="243376336" border="0" src="https://freight.cargo.site/w/1000/i/6ff0133f7f0d9df1c8fc85fc58ad44472816b2b511e07e1ed0d49cb4e556ae74/FA_IG3.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/c00b6219d51623117f76d231aac2c4d7a68d6f5e2c1222372a0f2ef38919c09e/FA_IG10.jpg" data-mid="243376329" border="0" src="https://freight.cargo.site/w/1000/i/c00b6219d51623117f76d231aac2c4d7a68d6f5e2c1222372a0f2ef38919c09e/FA_IG10.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/ab22e7498dba7ec85c636a0d0d981d9daf2b6566e19bf438c269b3c33b35773e/FA_IG2.jpg" data-mid="243376337" border="0" src="https://freight.cargo.site/w/1000/i/ab22e7498dba7ec85c636a0d0d981d9daf2b6566e19bf438c269b3c33b35773e/FA_IG2.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/fb66c6df2e61e15bca5f71b517b880d7678387310aa2acbea2e065a7e7b88534/FA_IG.jpg" data-mid="243376338" border="0" src="https://freight.cargo.site/w/1000/i/fb66c6df2e61e15bca5f71b517b880d7678387310aa2acbea2e065a7e7b88534/FA_IG.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/337fbb85eb74d64d13bbce64a5dd4c893718462bb1472e6d910807d7cbb720d1/FA_IG7.jpg" data-mid="243376332" border="0" src="https://freight.cargo.site/w/1000/i/337fbb85eb74d64d13bbce64a5dd4c893718462bb1472e6d910807d7cbb720d1/FA_IG7.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/94ca736b6c8b68f3a78e4b3187264a5652bc3536befde8f24208e277474ca0de/FA_IG4.jpg" data-mid="243376335" border="0" src="https://freight.cargo.site/w/1000/i/94ca736b6c8b68f3a78e4b3187264a5652bc3536befde8f24208e277474ca0de/FA_IG4.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/72e5e63625baa60ad98a9018f9a984ca33b39aea784e589535c9e10aa919ee5b/FA_IG9.jpg" data-mid="243376330" border="0" src="https://freight.cargo.site/w/1000/i/72e5e63625baa60ad98a9018f9a984ca33b39aea784e589535c9e10aa919ee5b/FA_IG9.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/d5f2b2d2e7231d75f94fdf088090b7c35f316c2b1865aeb73cb62f83c9c7bde4/FA_IG5.jpg" data-mid="243376334" border="0" src="https://freight.cargo.site/w/1000/i/d5f2b2d2e7231d75f94fdf088090b7c35f316c2b1865aeb73cb62f83c9c7bde4/FA_IG5.jpg" /> <img width="800" height="1738" width_o="800" height_o="1738" data-src="https://freight.cargo.site/t/original/i/abf9ccd8d78e3d51bf3c635acfcb7ea850dc6d5824f7b30f67a71a29b6e48305/teaser.gif" data-mid="243377463" border="0" src="https://freight.cargo.site/w/800/i/abf9ccd8d78e3d51bf3c635acfcb7ea850dc6d5824f7b30f67a71a29b6e48305/teaser.gif" /> <img width="1320" height="2868" width_o="1320" height_o="2868" data-src="https://freight.cargo.site/t/original/i/beff21bb142f8c6e45505d8ac3f1661581cb7c8255770ee8b7a58f38d132bcac/site.PNG" data-mid="243377478" border="0" src="https://freight.cargo.site/w/1000/i/beff21bb142f8c6e45505d8ac3f1661581cb7c8255770ee8b7a58f38d132bcac/site.PNG" /> <img width="1320" height="2868" width_o="1320" height_o="2868" data-src="https://freight.cargo.site/t/original/i/28db6b06998f5192f55a98b7b080f8c2ae69360d6d66074f5ef04f96e6c07ebc/screengrab.PNG" data-mid="243377585" border="0" src="https://freight.cargo.site/w/1000/i/28db6b06998f5192f55a98b7b080f8c2ae69360d6d66074f5ef04f96e6c07ebc/screengrab.PNG" /> https://jillianhaney.com/Who-Knew Tue, 11 Nov 2025 22:00:23 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Who-Knew Who Knew? Everyone knows Walmart for low prices and groceries. The problem is, that’s all they know. Walmart has changed a lot, now offering a vast assortment, express delivery, and membership perks, but most shoppers still saw it as the same old store. We needed to break that “I already know Walmart” mindset and show people how much it’s evolved. Walmart Creative: David Hartman, Jillian HaneyWalmart Marketing: William White, Courtney Carlson, Ana Schechtman Agency: Publicis Director: David Gordon Green The Approach We launched a full-funnel “Who Knew?” campaign built to surprise people with what Walmart actually offers. Each TV spot concluded with a line that captured that moment of rediscovery, “The Walmart you thought you knew is now new.” How We Did It We showed off unexpected finds from saunas to pianos to dancing shoes, partnered with Walton Goggins, appeared across sports and late-night TV, and turned real Reddit threads into ads. The Walmart app was the hero, proving you can get anything fast—all set to an iconic earworm that put Walmart back in culture. The ResultsThe campaign didn’t just get attention, it changed how people saw Walmart. Perceptions around assortment, speed, and innovation all jumped. Even longtime fans admitted there was a lot they didn’t know. ︎︎︎ Media Integration ︎︎︎ Reddit OOH Partnership <img width="3400" height="1468" width_o="3400" height_o="1468" data-src="https://freight.cargo.site/t/original/i/b3a631f77fb836fcd450477cd2a4275a65d8841757ba14b4ded6c5acb9bb4f29/Screenshot-2025-11-11-at-6.17.37PM.png" data-mid="240529854" border="0" src="https://freight.cargo.site/w/1000/i/b3a631f77fb836fcd450477cd2a4275a65d8841757ba14b4ded6c5acb9bb4f29/Screenshot-2025-11-11-at-6.17.37PM.png" /> <img width="720" height="533" width_o="720" height_o="533" data-src="https://freight.cargo.site/t/original/i/7852c17a626cf9dd6502fa5fa987e344fb327ffff499316bde19fc634e08a2f3/1751546084680.jpg" data-mid="240529904" border="0" src="https://freight.cargo.site/w/720/i/7852c17a626cf9dd6502fa5fa987e344fb327ffff499316bde19fc634e08a2f3/1751546084680.jpg" /> <img width="1080" height="800" width_o="1080" height_o="800" data-src="https://freight.cargo.site/t/original/i/86d9e8785ea2e66480db8a4e24338c3d037e1789b432e4ccab28305fe5a743bd/reddit-found-it-walmart-has-it-partnership-ad-campaign-in-v0-3js8megtpp6f1-copy.jpg" data-mid="240529905" border="0" src="https://freight.cargo.site/w/1000/i/86d9e8785ea2e66480db8a4e24338c3d037e1789b432e4ccab28305fe5a743bd/reddit-found-it-walmart-has-it-partnership-ad-campaign-in-v0-3js8megtpp6f1-copy.jpg" /> <img width="780" height="577" width_o="780" height_o="577" data-src="https://freight.cargo.site/t/original/i/68c7171380c2196217bfcc12f6b414bdad66ae290a0e9f2be206da75dd188a58/1750782111786.jpg" data-mid="240529914" border="0" src="https://freight.cargo.site/w/780/i/68c7171380c2196217bfcc12f6b414bdad66ae290a0e9f2be206da75dd188a58/1750782111786.jpg" /> <img width="2176" height="1610" width_o="2176" height_o="1610" data-src="https://freight.cargo.site/t/original/i/088bbd12c06bd004a649ca5fe12ff3ab8577dec76ae6d35701760e2dfe9170f2/Screenshot-2025-11-12-at-9.26.02AM.png" data-mid="240552143" border="0" src="https://freight.cargo.site/w/1000/i/088bbd12c06bd004a649ca5fe12ff3ab8577dec76ae6d35701760e2dfe9170f2/Screenshot-2025-11-12-at-9.26.02AM.png" /> <img width="1372" height="1016" width_o="1372" height_o="1016" data-src="https://freight.cargo.site/t/original/i/5d9d10054020338acb352333e150529b562689f66247f4537984cc2691f895ad/Screenshot-2025-11-12-at-9.34.30AM.png" data-mid="240552145" border="0" src="https://freight.cargo.site/w/1000/i/5d9d10054020338acb352333e150529b562689f66247f4537984cc2691f895ad/Screenshot-2025-11-12-at-9.34.30AM.png" /> <img width="1384" height="1024" width_o="1384" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f6d78435f861e1d7aa621ce2a6924b4ef204d41e217b747df0c46694a6ce23aa/Screenshot-2025-11-12-at-9.34.04AM.png" data-mid="240552144" border="0" src="https://freight.cargo.site/w/1000/i/f6d78435f861e1d7aa621ce2a6924b4ef204d41e217b747df0c46694a6ce23aa/Screenshot-2025-11-12-at-9.34.04AM.png" /> https://jillianhaney.com/Deals-of-Desire Sat, 17 May 2025 18:18:21 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Deals-of-Desire Deals of Desire In today’s cultural context, consumers are confused by when and where to shop Black Friday. What was once a single shopping day has turned into a month of overlapping sales events an complicated “retail-speak.” Our challenge was to get people to shop Walmart’s deals — and keep shopping — throughout a 6-week period of 3 sales events. We needed to communicate constantly evolving messaging that made people pay attention, shop deals at the right moments, while also leaving them wanting more. So while competitors pushed sales messaging that added to consumers’ anxiety and confusion, we pulled shoppers in with something they already love: dramatic entertainment. Walmart VP, Creative: David Hartman Walmart VP, Marketing: Courtney Carlson Walmart GCD, Head of Style: Jillian Haney Agency: Publicis Groupe Director: Marc Webb Creative idea We launched “Deals of Desire”, a 10-part dramatic miniseries that entertained and educated shoppers through every key moment. Each episode featured Walmart’s dramatically good deal and iconic actors in our audience’s favorite genres, from soaps to westerns to historical dramas. Insight &amp; StrategyShoppers are serious about two things during the holiday season: scoring the best deals, and enjoying entertainment they love. So Walmart gave them both – with “advertainment” that refreshed daily and kept them coming back for more deals and more fun, from October to December. ExecutionEach episode nailed its genre with earnest dialogue, dramatic cliff-hangers, and unbeatable Walmart deals. We hyped the series like a network hit: bus wraps, OOH, teasers, and a fully integrated social push. TikTok star Jake Shane anchored a behind-the-scenes mockumentary as an eager PA, using his 3.5 million followers, Gen-Z humor, and fourth-wall-breaking style to bring the campaign to the chronically online crowd. <img width="5738" height="3825" width_o="5738" height_o="3825" data-src="https://freight.cargo.site/t/original/i/0d19efffbf1336d87d340a3f35ea2b596f38cd7c5674f1887cde7e5a9f404ed2/CHI_DDD_FW_Walmart_11.24-1.jpg" data-mid="233332554" border="0" src="https://freight.cargo.site/w/1000/i/0d19efffbf1336d87d340a3f35ea2b596f38cd7c5674f1887cde7e5a9f404ed2/CHI_DDD_FW_Walmart_11.24-1.jpg" /> <img width="5775" height="3850" width_o="5775" height_o="3850" data-src="https://freight.cargo.site/t/original/i/360ce525770a0b941eaf34e278f6f85398502d51b5fd90eb48d0e3a39431bc41/CHI_DDD_FW_Walmart_11.24-2.jpg" data-mid="233332555" border="0" src="https://freight.cargo.site/w/1000/i/360ce525770a0b941eaf34e278f6f85398502d51b5fd90eb48d0e3a39431bc41/CHI_DDD_FW_Walmart_11.24-2.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ddfc0dbef4378013c598d9a391b66f17bbbce2d7cbf2bde0a569966db8adb1d5/NYC_DDD_FW_Walmart_11.24-2.jpg" data-mid="233332556" border="0" src="https://freight.cargo.site/w/1000/i/ddfc0dbef4378013c598d9a391b66f17bbbce2d7cbf2bde0a569966db8adb1d5/NYC_DDD_FW_Walmart_11.24-2.jpg" /> Results “Deals of Desire” turned complex marketing messages into captivating content, letting consumers know exactly when &amp; how to shop dramatically good deals. More than 5 billion total impressions5x higher engagement rates, outperforming our social benchmarks5% higher sales, breaking Walmart Black Friday records49% increase in search lift for “Walmart deals”31% increase in Cyber Monday digital traffic#1 most searched retailer via Google trends analysisMore than 250k+ social interactions, with comment sections flooded with praise for Jake’s role and recognition for our social-savvy strategyHelped drive the highest sales day ever for Walmart Marketplace and set a conversion rate recordBronze Clio Winner https://jillianhaney.com/No-Boundaries Tue, 09 Jul 2024 15:58:15 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/No-Boundaries No Boundaries We reimagined one of Walmart’s largest and most well-known fashion labels, No Boundaries. The $2.2+ billion brand for young adults celebrates the unlimited potential of self-expression and brings customers a modern, relevant, and youthful assortment including 80% of items priced under $15. Walmart VP, Creative: David Hartman Walmart GCD, Head of Style: Jillian Haney <img width="6667" height="4500" width_o="6667" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7e56de023b33c2aea58e0da4a0c2097fa57e14da1b107b2e3ddbed332f40caae/HERO.jpg" data-mid="214384986" border="0" src="https://freight.cargo.site/w/1000/i/7e56de023b33c2aea58e0da4a0c2097fa57e14da1b107b2e3ddbed332f40caae/HERO.jpg" /> ︎︎︎ BrandbookAgency: CreechWalmart Copy Director: Stephen McGill <img width="8000" height="4708" width_o="8000" height_o="4708" data-src="https://freight.cargo.site/t/original/i/dfd1585a8cd9b6a4c5d4e611153e7e9b7a4ad95498511f4bbfc7ab8e51c1e220/BB.jpg" data-mid="214389271" border="0" src="https://freight.cargo.site/w/1000/i/dfd1585a8cd9b6a4c5d4e611153e7e9b7a4ad95498511f4bbfc7ab8e51c1e220/BB.jpg" /> ︎︎︎ Campaign ImagesPhotographer: Garrett Naccarato Walmart ACD: Gala Slater <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/e3031a638b036326a2dc561164073a169350063b28546b4c37227fcafdf74083/IMAGES.jpg" data-mid="214393001" border="0" src="https://freight.cargo.site/w/1000/i/e3031a638b036326a2dc561164073a169350063b28546b4c37227fcafdf74083/IMAGES.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/eadba52deb7c935494f04c347e99f50ac3a7095749037b02cea6beca8dfb3b36/IMAGES2.jpg" data-mid="214393003" border="0" src="https://freight.cargo.site/w/1000/i/eadba52deb7c935494f04c347e99f50ac3a7095749037b02cea6beca8dfb3b36/IMAGES2.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/0b5820f220772b8710e023e053ebf426168e76bc0670825b76a0c1b81693f752/IMAGES3.jpg" data-mid="214393010" border="0" src="https://freight.cargo.site/w/1000/i/0b5820f220772b8710e023e053ebf426168e76bc0670825b76a0c1b81693f752/IMAGES3.jpg" /> <img width="3333" 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data-src="https://freight.cargo.site/t/original/i/2b784d43d833967b681c493d87f5151cc3fd83fd83f22c30f8b8c2b682d82dfa/IMAGES9.jpg" data-mid="214393030" border="0" src="https://freight.cargo.site/w/1000/i/2b784d43d833967b681c493d87f5151cc3fd83fd83f22c30f8b8c2b682d82dfa/IMAGES9.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/8d4247a65c87af79d06d26b520040aa839c79946473070df88ad4dbb875dc84f/IMAGES10.jpg" data-mid="214393031" border="0" src="https://freight.cargo.site/w/1000/i/8d4247a65c87af79d06d26b520040aa839c79946473070df88ad4dbb875dc84f/IMAGES10.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/e03bf645fa0f884dd8ab32659b8db34686c282ae3c3f7419c7380ca1427b9467/IMAGES11.jpg" data-mid="214393033" border="0" src="https://freight.cargo.site/w/1000/i/e03bf645fa0f884dd8ab32659b8db34686c282ae3c3f7419c7380ca1427b9467/IMAGES11.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/7f98664282c30c9df7d223e100ba52575ca43a2d2a53cc56d91f475f96c93c33/IMAGES12.jpg" data-mid="214393035" border="0" src="https://freight.cargo.site/w/1000/i/7f98664282c30c9df7d223e100ba52575ca43a2d2a53cc56d91f475f96c93c33/IMAGES12.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/25170c7b7d0f740e50a283d57787b2540d6ea334b17ae9766c7fa5298d27117c/IMAGES13.jpg" data-mid="214393038" border="0" src="https://freight.cargo.site/w/1000/i/25170c7b7d0f740e50a283d57787b2540d6ea334b17ae9766c7fa5298d27117c/IMAGES13.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/6b6c76283fc026a6205cd93f97564d9638e7dadbac0afe86c308df4475c1742d/IMAGES14.jpg" data-mid="214393040" border="0" 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data-src="https://freight.cargo.site/t/original/i/7cc042d9f547c4419f1212d592c6881d27b033a97159861d22097be7d3e64fc5/IMAGES17.jpg" data-mid="214393043" border="0" src="https://freight.cargo.site/w/1000/i/7cc042d9f547c4419f1212d592c6881d27b033a97159861d22097be7d3e64fc5/IMAGES17.jpg" /> <img width="3333" height="4167" width_o="3333" height_o="4167" data-src="https://freight.cargo.site/t/original/i/7a91a80e5829c0226594946e180986ce9ac8ed7ebe5a2364086a1acb18b47b18/IMAGES18.jpg" data-mid="214393046" border="0" src="https://freight.cargo.site/w/1000/i/7a91a80e5829c0226594946e180986ce9ac8ed7ebe5a2364086a1acb18b47b18/IMAGES18.jpg" /> ︎︎︎ Video ︎︎︎ Landing Page <img width="2560" height="12372" width_o="2560" height_o="12372" data-src="https://freight.cargo.site/t/original/i/81a7f6b516a107431ea4c72d04fd8e18720c5be0a0b13ae960b2aef6f2cc6783/4546745-APRL-No-Boundaries-Relaunch-Site-0716-D_LR.jpg" data-mid="214394981" border="0" src="https://freight.cargo.site/w/1000/i/81a7f6b516a107431ea4c72d04fd8e18720c5be0a0b13ae960b2aef6f2cc6783/4546745-APRL-No-Boundaries-Relaunch-Site-0716-D_LR.jpg" /> ︎︎︎ Store <img width="660" height="371" width_o="660" height_o="371" data-src="https://freight.cargo.site/t/original/i/d0b57a0b37ef73670c58403a15070052625efb0eb9848842d50418c1f042febc/74420605007-ap-24194552096484.jpg" data-mid="214764621" border="0" src="https://freight.cargo.site/w/660/i/d0b57a0b37ef73670c58403a15070052625efb0eb9848842d50418c1f042febc/74420605007-ap-24194552096484.jpg" /> <img width="660" height="372" width_o="660" height_o="372" data-src="https://freight.cargo.site/t/original/i/edc992595bbb614ec97fe0019db58b4003fb7147aecbcee34bac5f3b5eeee42c/74420606007-ap-24194552092428.jpg" data-mid="214764623" border="0" src="https://freight.cargo.site/w/660/i/edc992595bbb614ec97fe0019db58b4003fb7147aecbcee34bac5f3b5eeee42c/74420606007-ap-24194552092428.jpg" /> <img width="660" height="371" width_o="660" height_o="371" data-src="https://freight.cargo.site/t/original/i/d91426ac50585177a87df4e34742da42b803c232c38d034325a74f0608ff2e53/74420607007-ap-24194552062774.jpg" data-mid="214764624" border="0" src="https://freight.cargo.site/w/660/i/d91426ac50585177a87df4e34742da42b803c232c38d034325a74f0608ff2e53/74420607007-ap-24194552062774.jpg" /> Press ︎︎︎ WWDForbesBillboard https://jillianhaney.com/Athleta Mon, 28 Mar 2022 22:41:36 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Athleta Athleta For the AthletaGirl x Simone Biles collab launch, we wanted to help all girls feel confident in who they are. Agency: YARD NYCCreative Director: Jillian HaneyCopy Director: Pooja KolluriStyle Director: Teng Phour Athleta Head of Creative: Theresa Canning ZastAthleta Head of Marketing: Janis Greenspan Director: child.Photographer: Jacq Harriet <img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d0043e091afab51d428f5978c75d13534a1b7ee5721181f1c8024c18c43b72fd/1.jpg" data-mid="137850753" border="0" src="https://freight.cargo.site/w/1000/i/d0043e091afab51d428f5978c75d13534a1b7ee5721181f1c8024c18c43b72fd/1.jpg" /> Simone’s Passion Helping all girls feel confident in who they are. Insight Between 8 and 14, girls face a sharp dip in their confidence, getting into cycles of rumination and negative self talk. Idea Drawing inspiration from the mantras on the AthletaGirl x Simone Biles collection, we’ll take on rumination and encourage girls to tap into the power of positive self-talk, and help unleash their confidence. <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4346cdbdd3603d024c44c30f8ab9a3e1ff3379230cab783cabf3999a77d41f5b/2-.jpg" data-mid="137851655" border="0" src="https://freight.cargo.site/w/1000/i/4346cdbdd3603d024c44c30f8ab9a3e1ff3379230cab783cabf3999a77d41f5b/2-.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/827691290748cad5a45d97f1e336b71c3d3bc4bbdb80cc8824eadf6d63a6d9c4/2-2.jpg" data-mid="137851658" border="0" src="https://freight.cargo.site/w/1000/i/827691290748cad5a45d97f1e336b71c3d3bc4bbdb80cc8824eadf6d63a6d9c4/2-2.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4108e3933f991d254a10b27887b9f3a8e123ac6dc5667a4a5139340cd8caa883/2-3.jpg" data-mid="137851659" border="0" src="https://freight.cargo.site/w/1000/i/4108e3933f991d254a10b27887b9f3a8e123ac6dc5667a4a5139340cd8caa883/2-3.jpg" /> ︎︎︎ Campaign Video ︎︎︎ Social <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/3047beca82344e6bf1f649a58298104cf6c1c4d6a3d3849a4e2a05675f2b9c23/IMG_0342.PNG" data-mid="140186675" border="0" src="https://freight.cargo.site/w/1000/i/3047beca82344e6bf1f649a58298104cf6c1c4d6a3d3849a4e2a05675f2b9c23/IMG_0342.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/68b7f5d57c2eb580ffdbfe4bf4cb3bbe53036be022963feb27208f31a3d38653/IMG_0343.PNG" data-mid="140186708" border="0" src="https://freight.cargo.site/w/1000/i/68b7f5d57c2eb580ffdbfe4bf4cb3bbe53036be022963feb27208f31a3d38653/IMG_0343.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/055429d782a2feca1fd6158e7fb407c0a2c9aa2a642ed52b6b30409f3d8c37a0/IMG_0316.PNG" data-mid="140106838" border="0" src="https://freight.cargo.site/w/1000/i/055429d782a2feca1fd6158e7fb407c0a2c9aa2a642ed52b6b30409f3d8c37a0/IMG_0316.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/8dad218e5f006039b7cc6b2182954f9c5563045816ee4f33d5c321e407dcefed/IMG_0317.PNG" data-mid="140106839" border="0" src="https://freight.cargo.site/w/1000/i/8dad218e5f006039b7cc6b2182954f9c5563045816ee4f33d5c321e407dcefed/IMG_0317.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/3380b27048446381722ce77232e6e9180001c41973edcca50c0c86e1ac6e69ec/IMG_0318.PNG" data-mid="140106840" border="0" src="https://freight.cargo.site/w/1000/i/3380b27048446381722ce77232e6e9180001c41973edcca50c0c86e1ac6e69ec/IMG_0318.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/201fbc705763e29ee00a4cfcc4463927d323abe28a255f9fb06427fa9286c3bf/IMG_0319.PNG" data-mid="140106841" border="0" src="https://freight.cargo.site/w/1000/i/201fbc705763e29ee00a4cfcc4463927d323abe28a255f9fb06427fa9286c3bf/IMG_0319.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/32f5ca682800d0e445bd49496cfe354a20dab51751c39c7ebd97942048f7b037/IMG_0320.PNG" data-mid="140106842" border="0" src="https://freight.cargo.site/w/1000/i/32f5ca682800d0e445bd49496cfe354a20dab51751c39c7ebd97942048f7b037/IMG_0320.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/a4bcec78f5fef87dd3f17d1319aeabfa1e83fafcf8f1fb3f2d19906f424411bd/IMG_0321.PNG" data-mid="140106843" border="0" src="https://freight.cargo.site/w/1000/i/a4bcec78f5fef87dd3f17d1319aeabfa1e83fafcf8f1fb3f2d19906f424411bd/IMG_0321.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/8a89867c53a8a076e9b3be8c8a559c1e315b8ab0cd6cd9b2bd188fedb6c91207/IMG_0322.PNG" data-mid="140106844" border="0" src="https://freight.cargo.site/w/1000/i/8a89867c53a8a076e9b3be8c8a559c1e315b8ab0cd6cd9b2bd188fedb6c91207/IMG_0322.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/80db5bc166fe1495773ce7c68abb9b5ec176bbd6671e91249b37be643fd34158/IMG_0344.PNG" data-mid="140186751" border="0" src="https://freight.cargo.site/w/1000/i/80db5bc166fe1495773ce7c68abb9b5ec176bbd6671e91249b37be643fd34158/IMG_0344.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/442f49e36a8861abcc64ae3a71faa96a048e9bfbaa732ed3b64de3dc97642df9/IMG_0345.PNG" data-mid="140186752" border="0" src="https://freight.cargo.site/w/1000/i/442f49e36a8861abcc64ae3a71faa96a048e9bfbaa732ed3b64de3dc97642df9/IMG_0345.PNG" /> <img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1aa909d6f3ffdc60397665a7233dfcf6f6be0fd8a81cf30ad02f0716ebf77ce8/3-3.jpg" data-mid="140107603" border="0" src="https://freight.cargo.site/w/1000/i/1aa909d6f3ffdc60397665a7233dfcf6f6be0fd8a81cf30ad02f0716ebf77ce8/3-3.jpg" /> <img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9d4c10b4a45ef2e0c98a7744b62e8be4ecb08e73ed1e49b71706ee1345067988/3-.jpg" data-mid="140107602" border="0" src="https://freight.cargo.site/w/1000/i/9d4c10b4a45ef2e0c98a7744b62e8be4ecb08e73ed1e49b71706ee1345067988/3-.jpg" /> ︎︎︎ Website <img width="2739" height="5620" width_o="2739" height_o="5620" data-src="https://freight.cargo.site/t/original/i/76e01aa75c7b8ad0946e213e0a61b86c534c601acd8fd4951142135d31c49914/landingpage-copy-copy.jpg" data-mid="161860605" border="0" src="https://freight.cargo.site/w/1000/i/76e01aa75c7b8ad0946e213e0a61b86c534c601acd8fd4951142135d31c49914/landingpage-copy-copy.jpg" /> https://jillianhaney.com/Rothy-s Tue, 14 Jun 2022 21:03:20 +0000 Jillian Haney—Creative Direction https://jillianhaney.com/Rothy-s Rothy’s Rothy’s exists in a category of one. So to launch their first-ever brand awareness campaign, we challenged consumers to reimagine what a shoe could do. In Rothy’s case, it’s kept 400,000 pounds of plastic from reaching our oceans, transforming plastic bottles into thread used to manufacture products that look as good as they feel. That’s the Rothy’s Effect—an uncompromising commitment to be better. You can’t help but feel that joy from the moment you slip into your first pair. Now, that’s more like it. Agency: YARD NYCCreative Director: Jillian HaneyCopy Director: Harrison Combs Rothy’s Creative Director: Caroline ReeceRothy’s SVP Marketing: Elie DonahueRothy’s CMO: Tom HerbstDirector/Photographer: Jacob Sutton Choreography: Amy Gardner BTS Photography:&nbsp;Gwen Rodgers <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2493a41ec17a4ba46f58e9e055f1b269f50d9c6c8fb89a411dd1d9156699cedc/header.jpg" data-mid="145447013" border="0" src="https://freight.cargo.site/w/1000/i/2493a41ec17a4ba46f58e9e055f1b269f50d9c6c8fb89a411dd1d9156699cedc/header.jpg" /> The Objective Develop an integrated campaign that drives wide scale awareness for Rothy’s, while serving as an evolving, ongoing creative platform for communication. The ChallengeThe world doesn’t need any more ordinary shoes, but it does need shoes that are as uncompromising as the people that wear them—shoes that transform to their uncompromising ways of living. The OpportunityRothy’s clearly has superior goods, but it has yet to unlock a way to elevate the brand and products into a universally known icon status. <img width="3333" height="4500" width_o="3333" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e41532fbeb0fd184019d36000ee1dcacc4b43e108e72471843df629016186f4d/tight-shoe-circle.jpg" data-mid="145449158" border="0" src="https://freight.cargo.site/w/1000/i/e41532fbeb0fd184019d36000ee1dcacc4b43e108e72471843df629016186f4d/tight-shoe-circle.jpg" /> <img width="3333" height="4500" width_o="3333" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c70e140efa58cea67106aedb4c1c21379d9621f96222dd7cfaf5c337d37d49b7/manifesto.jpg" data-mid="145449445" border="0" src="https://freight.cargo.site/w/1000/i/c70e140efa58cea67106aedb4c1c21379d9621f96222dd7cfaf5c337d37d49b7/manifesto.jpg" /> ︎︎︎ Campaign Video ︎︎︎ DRTV Marketing Segmented to deliver messages of style, comfort, and versatility. ︎︎︎ Social Featuring @rothys organic IG stories and paid partnerships with cast members @julietdoherty and @camriheiwe <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/a677c9b3cd372c0698669b9749303cc36a4b47bd325d13a5f378c2be2c9f26a1/1.PNG" data-mid="145451199" border="0" src="https://freight.cargo.site/w/1000/i/a677c9b3cd372c0698669b9749303cc36a4b47bd325d13a5f378c2be2c9f26a1/1.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/9d3ecfb946c1d3eef64e900a155b7efec9000c3922ca5c97f935c6101ca8c261/2.PNG" data-mid="145451200" border="0" src="https://freight.cargo.site/w/1000/i/9d3ecfb946c1d3eef64e900a155b7efec9000c3922ca5c97f935c6101ca8c261/2.PNG" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/69afaa3438474240e87c082daccaff4863ce3a430bc2735e8169181ab091ee4d/3.PNG" data-mid="145451201" border="0" 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data-src="https://freight.cargo.site/t/original/i/09010eb31a459bd6f60f0ca50b13cde1659568b6ea904ed5f1a1fa6fe9dfbb9f/RPReplay_Final1655246421.gif" data-mid="145451319" border="0" src="https://freight.cargo.site/w/888/i/09010eb31a459bd6f60f0ca50b13cde1659568b6ea904ed5f1a1fa6fe9dfbb9f/RPReplay_Final1655246421.gif" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/e0b53469c92b120dabbe6cb7c2658abc0183fc701ebfed5db81a9e014260548a/IMG_3279.PNG" data-mid="145451318" border="0" src="https://freight.cargo.site/w/1000/i/e0b53469c92b120dabbe6cb7c2658abc0183fc701ebfed5db81a9e014260548a/IMG_3279.PNG" /> ︎︎︎ NYC OOH <img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/148be3bb8088e0f7e49005b1cfbf31303572cfada17590d61b4391efeb6d9bf6/IMG_5166_2.gif" data-mid="149847310" border="0" 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